A good title and abstract may be the difference between when a reader clicks on your paper or they just keep scrolling.
Wiley has compiled author tools to improve your paper content. For general tips on how to prepare an article, please visit: http://exchanges.wiley.com/authors/prepare-article_270.html
What makes a good title: http://exchanges.wiley.com/authors/what-makes-a-good-title_743.html
What makes a good abstract: http://exchanges.wiley.com/authors/what-makes-a-good-abstract_744.html